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The digital marketing glossary > T > What is Trigger-based marketing definition?

What is Trigger-based marketing definition ?

Trigger-based marketing, also called event-based marketing refers to the practices by which a marketing action (mailing, emailing, phone call, etc.) is automatically triggered when a customer or prospect is undertaking a specific action (purchase, webform completion, whitepaper download, etc.) or when a particular event occurs (anniversary/birthday date).

Trigger-based marketing actions have developed considerably with the Internet and digital marketing development as they allow fully automated marketing actions (marketing automation).

The most common forms of triggered-based marketing used in digital marketing and e-commerce are:
- Follow-up and order confirmation emails
- Cart abandonment email
- Retargeting display campaigns
- Campaigns related to form filling
- Etc.

Published on Tuesday 7 July 2015 (Authors)