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The digital marketing glossary > T > What is TrueView in-search video ad definition?

What is TrueView in-search video ad definition ?

A TrueView in-search video ad is an ad delivered from AdWords platform when a video search is made on YouTube.

The TrueView video ad is displayed when the query matches one of the keywords bought by the advertiser or when the searcher belongs to a target group set up by the advertiser.

The ad is paid on a PPC basis when the user chooses to see the video.

In-search video is one of the 4 ad format offered by Adwords for video.

Below some examples of in-search video campaigns:

 

 
Published on Friday 16 November 2012 (Authors)