Tweet engagement is a measure of how followers interact with a tweet on Twitter or on a related application.
Tweet engagement metrics are essentially retweet and reply rates.
Some social media agencies or analytic services offer tweet engagement rate formula.
Tweet engagement can be measured for a "traditionnal" tweet or for a promoted tweet. In the last case, it can take into account new followers recruitment.
Tweet engagement trends can be analyzed for managing tweet policies and practices.
Some agencies publish reports on factors influencing tweet engagement.
An example of tweet engagement analysis:
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