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The digital marketing glossary > T > What is Tweet engagement rate definition?

What is Tweet engagement rate definition ?

A tweet engagement rate is a formula which allows to measure followers’ engagement towards brand tweets on Twitter.

The tweet engagement rate formula may differ according to actors (agencies or advertisers) but is essentially based upon replies and retweets.

An example of tweet engagement rate formula used by Socialbaker agency:

Tweet engagement rate formula

An other type of Twitter engagement rate can be sometimes measured at an individual level. By digging a Twitter user timeline, it is possible to measure a percentage of engagement by estimating the part of retweets or replies among all the tweets sent and the tendancy to share URLs . It is a way to identify receptive followers.

Published on Saturday 22 December 2012 (Authors)