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The digital marketing glossary > T > What is Twitter marketing definition?

What is Twitter marketing definition ?

Twitter marketing is all forms of Twitter uses for marketing purposes. It encompasses free and paid uses of Twitter’s services and applications by a brand but also all encouragements and incentives adressed to consumers to relay and amplify brand contents, messages and campaigns. Usually, customers relay brand messages and contents by using Twitter buttons and hashtags.

Most known Twitter’s paid services for Twitter marketing are:
- promoted tweet
- promoted Twitter account
- promoted trend

Coke’s Twitter activity is promoted on the brand website:

A brand entices a SuperBowl commercial audience to relay or echo his message by tweeting with a specific hashtag:

Twitter marketing

Published on Wednesday 6 February 2013 (Authors)