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The digital marketing glossary > T > What is Twitter political ad definition?

What is Twitter political ad definition ?

A political ad is an ad unit offered by Twitter to candidates and their political committees who are advocating for the election or defeat of a candidate for public office.

Political ads on Twitter can be promoted tweets, promoted accounts, or promoted trends.

Political ads are specifically marked with a purple Promoted icon and mousing over the “Promoted by...” text display a bubble showing what organization paid for the advertising campaign.

At the beginning of 2013 political ads were only offered within the United States.

Some examples of political promoted tweets:

political tweet ad

 
Published on Tuesday 22 January 2013 (Authors)