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The digital marketing glossary > T > What is Typo keyword definition?

What is Typo keyword definition ?

A typo keyword is a bad word typed in a search box due to mispelling or bad use of keyboard.

Typo keywords are frequent on search engines but also occur with internal searches.

In the first times typo keywords made on search engines were used for PPC search ads or for SEO. It was a cheap way to gain traffic as competition and prices for search bids were lower for typo keywords.

It is now almost useless as search engines offer SERPs related to the good keywords and suggest the user to use the good query. Predictive search also prevent some typo keywords.

How Google corrects a typo:

Typo keywords can still be an issue for internal search as they are not always well managed by internal search tools.

There are typo keyword generator tools.

Typo keywords for searching a domain lead to typo domains.

 
Published on Friday 5 December 2014 (Authors)