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The digital marketing glossary > U > What is URL-based DNI definition?

What is URL-based DNI definition ?

URL-based DNI (Dynamic Number Insertion) is a call tracking technique that allows marketers to dynamically assign unique phone numbers to specific URLs.

A marketer chooses a trackable phone number into the number pool (or the number is automatically assigned) for each URL he wants to track.

According to tracking needs and budgets, a single URL may be used for each media (PPC, social media, email, display, etc.) or different URL for each campaign (social post, ads, PPC ads, or PPC). Thus, URL-based DNI allows marketer to track specific ads.

For more details see DNI and call tracking.

Published on Friday 21 June 2013 (Authors)