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The digital marketing glossary > U > What is URL definition?

What is URL definition ?

URL stands for Uniform Ressource Locator. URL is an address which allows to access a webpage by keyboarding it or pasting it in a browser address bar.

For instance, the URL of that page is :


An URL can be embedded in a marketing message and destinated to be used or clicked. It’s the landing page URL.

Redaction and apperance of URLs play a marketing role when seen by web users.

An URL also takes a part in natural indexing and is an element of SEO. See URL rewriting on this topic.

One generally distinguishes between static URLs and dynamic URLs.

Published on Saturday 13 December 2014 (Authors)