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The digital marketing glossary > U > What is Unboxing video definition?

What is Unboxing video definition ?

An unboxing video is a video where an expert consumer unboxes a product and give his point of view about it.

Unboxing videos are mainly met for high tech products and games.

Some Youtubers specialized in unboxing have large audiences and have a real prescriptive authority. They are now considered by brands and agencies for product placement.

 
Published on Friday 10 April 2015 (Authors)