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The digital marketing glossary > U > What is Unique tweet definition?

What is Unique tweet definition ?

The unique tweet is an indicator used in particular for measuring social TV audience.

In this context, unique tweets are all tweets regarding a program with the exception of retweets.

An exemple of unique tweets in an social audience chart:

Unique tweets are also used as indicators for social media conversations intelligence.

 
Published on Tuesday 12 March 2013 (Authors)