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The digital marketing glossary > U > What is User generated video definition?

What is User generated video definition ?

User generated video refers to all kinds of videos produced and uploaded on video platforms (YouTube, Dailymotion, Vimeo, ...) by individuals.

User generated videos provide large inventories for in-stream video ads or commercials but it can also hurt brand image and be dangerous for advertisers. Content and environment is not always safe for advertisers in user generated video world allthough some brand safety processes are often implemented on video platforms.

User generated video content is often opposed to premiun video content even though some videos produced by general users are very professionnals.

Published on Monday 6 April 2015 (Authors)