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The digital marketing glossary > V > What is VDP definition?

What is VDP definition ?

VDP stands for vehicule detail page in automative digital marketing. VDP are on automotive market platforms and dealership websites and are mostly used for used cars.

VDP optimization is very important for generating calls and visits at car dealerships. VDP contents and structures are also very important for search engine rankings. VDP have to be SEO friendly.

A webinar dedicated to vehicule detail page optimization:

Anatomy of a VDP (Image Credit Autotrader):

 
Published on Wednesday 20 March 2013 (Authors)