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The digital marketing glossary > V > What is Verbatim analysis definition?

What is Verbatim analysis definition ?

Verbatim analysis refers initially to the analyse of respondent answers in surveys. Verbatim analysis allows to extract general trends and most significant citations.

In digital marketing, high volumes of open texts may command verbatim analysis to apprehend customer feedback on brands and products :
- forums
- blogs
- social media
- inbound emails
- consumer reviews
- chat conversations
- ...

Verbatim analysis is based on text mining and lexical analysis techniques.

 
Published on Monday 15 October 2012 (Authors)