A vertical ad network is dedicated to deliver advertising on a specific audience.
Vertical ad networks bring together a set of publishers’ websites related to the same topic. Vertical networks often aggregate medium or small niche sites. They have low global reach but high reach on the specific target.
Vertical ad networks are an opportunity for publishers to reach specific audience in a specific context.
Some vertical networks may have competition from channels created by horizontal ad networks.
A vertical network in travel sector:
A niche vertical network: