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The digital marketing glossary > V > What is Video engagement definition?

What is Video engagement definition ?

Video engagement is a way to measure partially the impact of a web video on viewers.

Different metrics can be used for measuring video engagement:

- completion rate
- view length
- rating
- like rate
- recommendations
- integrations through embedded video players
- comment rate and comment tone
- replays, rewinds,..
- ....

Some video platforms or ad servers offer a dashborad with the different metrics for the publisher or advertiser.

See engagement for a more generic definition of engagement in digital marketing context.

 
Published on Saturday 22 December 2012 (Authors)