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The digital marketing glossary > V > What is Video fingerprinting definition?

What is Video fingerprinting definition ?

Video fingerprinting is a technique which allows to identify a unique video from a unique fingerprint established from different elements of the video.

In digital marketing context, video fingerprinting is mainly used by second screen smartphone applications to identify in real time what content is displayed on a TV set.

Video fingerprinting can potentially also be used for specific advertising applications.

 
Published on Tuesday 12 March 2013 (Authors)