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The digital marketing glossary > V > What is View trough attribution definition?

What is View trough attribution definition ?

View-trough attribution is the process of tracking view-trough conversions for display campaigns.

View-trough attribution can be measured by the marketing vendor through a cookie and a third party conversion tag placed on the advertiser’s site. It can also be directly measured by the advertiser through an attribution model.

For more details about view-trough attribution issues and processes, see view-trough conversions.

 
Published on Sunday 24 March 2013 (Authors)