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The digital marketing glossary > V > What is Visual content marketing definition?

What is Visual content marketing definition ?

Visual content marketing gathers the different forms of content marketing based on visual elements.

Visual content marketing encompasses use of:
- images
- infographics
- slides
- comics
- videos
- ...

Popular social media channels like YouTube, Facebook, Twitter, Instagram, Pinterest, Tumblr, and Vine play a great role in visual content marketing strategies.

Visual content marketing is sometimes considered as more effective than text based content marketing because images are faster and simpler to apprehend and more sharable. It can also sometimes bring entertainment and even emotion.

Visual content marketing can be mixed with text content. Thus, a white paper can have an eye-catching "cover page" with a classic text content.

Good visual content marketing has to be eye catching and to effectively convey the idea or message.

Published on Friday 12 December 2014 (Authors)