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The digital marketing glossary > V > What is Voken ® ad unit definition?

What is Voken ® ad unit definition ?

Strictly speaking, a Voken ® ad unit is a rich media ad unit developed by eyeReturn Marketing company.

A Voken is a "free- floating" ad unit, served in a transparent layer over the page which loads automatically without any user interaction. Duration maximum is 8 or 10 seconds at which time the ad closes automatically. A Voken most often runs in conjunction with another ad placement.

In a broader sense, voken is often used as a synonym for ad units also known as OTPs (over the top), floating ads or top layers.

 
Published on Tuesday 14 May 2013 (Authors)