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The digital marketing glossary > W > What is Wallpaper ad definition?

What is Wallpaper ad definition ?

A wallpaper ad is an ad format for which the page background is used as an ad space. Generally, only the space framing the page (page gutters) is really used for the ad.

Wallpaper ad is frequently seen as a synonym of backgound skin.

To see more details and examples on that topic, see background skin.

 
Published on Wednesday 3 October 2012 (Authors)