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The digital marketing glossary > W > What is Welcome email definition?

What is Welcome email definition ?

A welcome email is an email automatically sent to a newsletter subscriber just after his subscription.

Implementation of a welcome email may have several goals:

- to begin the relationship
- to provoke a sale with a special offer
- to entice the new subscriber to add the sender’s email address to his address book to ensure delivery
- ...

See also welcome email program.

An example of welcome email :

 
Published on Friday 20 December 2013 (Authors)