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The digital marketing glossary > X > What is XML feed definition?

What is XML feed definition ?

An XML feed is an automated process allowing to export structured data from XML files. XML feeds are often used in context of APIs.

In digital marketing, XML feeds are typically used to export products catalogs to marketplaces (Amazon, eBay), comparison shopping engine and affiliates.

They can also be used to create automatic sponsored links campaigns or dynamic retargeting banners from products catalogs.

An example of XML product feed for Amazon affiliates:

 
Published on Saturday 29 September 2012 (Authors)