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The digital marketing glossary > Y > What is Yahoo Bing Network definition?

What is Yahoo Bing Network definition ?

Yahoo Bing Network or YBN is the sponsored links platform which handles search ads on both Yahoo and Microsoft’s Bing.

For advertisers and agencies, Yahoo Bing Networks is commononly considered as a complement to google’s Adwords.

 
Published on Saturday 29 September 2012 (Authors)