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The digital marketing glossary > Y > What is Yield manager definition?

What is Yield manager definition ?

In digital advertising context, a yield manager is in charge of maximizing ad revenues for a publisher, an ad network or an ad exchange.

According to the job context, the yield manager coordinates ad ops and sales people and negotiates partnerships with other players (agencies, ad exchanges, DSP, Data vendors, etc.).

He must have commercial skills and a good knowledge of digital ad technology and eco-system.

Examples of yield manager position descriptions:

 

Yield manager

 
Published on Monday 21 January 2013 (Authors)