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The digital marketing glossary > Y > What is YouTube’s masthead ad unit definition?

What is YouTube’s masthead ad unit definition ?

Masthead is the brand name given by YouTube to his billboard ad unit offered on his homepage. The masthead is a 970x250 ads that occupy the top third to half of the home page.

The YouTube’s masthead is sold on a day per day basis at a flat fee. For 2011 YouTube charged $375,000 per day for a home page "masthead" ad.

Masthead costs for different countries in 2011:

 
Published on Thursday 16 May 2013 (Authors)