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The digital marketing glossary > A > What is #ad hashtag definition?

What is #ad hashtag definition ?

An #ad hashtag is a specific hashtag used for signaling a tweet as a promotional paid tweet.

#ad hashtags are mainly used for sponsored tweets and Twitter endorsements and are recommended by FTC guidelines for ensuring advertising truth. They are also considered as more clear than #spon hashtags.

Of course, #ad hashtags can be used on other social media platforms (Facebook, Tumblr, etc.).

 
Published on Tuesday 2 July 2013 (Authors)